LAKE LIFE

For Rory Kramer, everything began on the lake.  He spent his childhood there, learning from his dad, finding freedom on the water, and discovering the curiosity that would later define his work.  His first job at the marina, pumping gas, between long summer days gave him his first sense of responsibility and led to long lasting friendships.

That same lake is where he filmed the video that caught Avicii’s eye and changed the course of his career, and where he eventually met his wife.  No matter where life takes him, Rory returns every summer.  The lake raised him, shaped him, and continues to remind him who he is.